A rebrand project for a specialty and herbal tea company.
The strategy revolves around the idea that every cup tells a story, weaving together diverse flavors, traditions, and experiences from around the world. The brand's new target audience values both diversity and sophistication, seeking more than just a beverage but an immersive cultural journey with each sip.
The strategy revolves around the idea that every cup tells a story, weaving together diverse flavors, traditions, and experiences from around the world. The brand's new target audience values both diversity and sophistication, seeking more than just a beverage but an immersive cultural journey with each sip.
